What is the Mercedes-Benz Logo Meaning?


Whether you’re a luxury car enthusiast in Cincinnati or you really don’t pay much attention to the vehicles you pass in Oxford, the Mercedes-Benz logo is instantly recognizable. But have you ever wondered about the origins of the Mercedes-Benz 3-pointed star? The story behind it may surprise you! Learn more about the history of the Mercedes-Benz logo and delve into the Mercedes-Benz AMG® logo with the team at Mercedes-Benz of West Chester, below!

The Unexpected Background of the Mercedes-Benz Logo

Back in 1890, a man named Gottlieb Daimler founded the company that would later become Mercedes-Benz. Then called Daimler-Motoren-Gesellschaft, or DMG, the company was taken over by two new individuals named Wilhelm Maybach and Emil Jellinek in the same year. However, Daimler’s two sons Paul and Adolf remained involved in the company for many years following its new ownership. 

Sometime later in 1909, Daimler’s two sons were reminiscing on their family heritage when a postcard sent by their father in 1872 came to mind. On the postcard, he had marked the location of their family’s home with a 3-pointed star. Soon after in 1909, DMG reimagined the 3-pointed star as its logo, which promptly made its way onto all of the company’s vehicles. 

The first rendition of the 3-pointed star was colored in blue. Later in 1926, a new laurel border was added, and in 1934 the color of the star was changed to silver. 

The Meaning of the Mercedes-Benz Logo

On one level, the Mercedes-Benz logo meaning is to serve as a reminder of the company’s familial heritage. But is there a greater significance to the Mercedes-Benz logo beyond its family ties? The answer might change depending on who you refer the question to, but here’s what Mercedes-Benz officials have said:

  • The Mercedes-Benz 3-pointed star is also a nod to the company’s mission of universal motorization! Each of the 3 points of the star represents a particular environment: Land, Sea, and Air. What does this symbolize? It honors the Daimler brothers’ belief that their company would one day dominate all terrains, in any field. 

A Closer Look at the Mercedes-Benz AMG® Logo

Monroe drivers know that AMG® models take high performance to the next level, but have you ever looked at their unique logo and contemplated what it’s depicting? Check out the details of the Mercedes-Benz AMG® logo, below:

  • When you look closer at the right side of the Mercedes-Benz AMG® logo, you’ll discover a cam, valve, and valve spring. Why are these engine components featured in the logo? They’re crucial to the build of AMG® engines, symbolizing the passion that Mercedes-Benz engineers put into every AMG® vehicle. 
  • On the left side of the AMG® logo, you’ll find the idyllic scenery of an apple tree planted on a riverside. This represents the coat of arms for the town of Affalterbach, Germany, which is where the AMG® headquarters is located.

Find Your Mercedes-Benz Vehicle at Mercedes-Benz of West Chester!

Are you eager to get behind the wheel of a new vehicle bearing the iconic Mercedes-Benz logo? Browse the virtual showroom at Mercedes-Benz of West Chester to find a luxury coupe, sedan, or SUV you’ll love! If you have questions about our inventory or would like to learn about our new specials, don’t hesitate to contact us

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